MicroModeling 101

How much money are you wasting in your direct marketing efforts? Do you really have a handle on where your greatest opportunity is for higher response or increasing the Return on Investment?

MicroModeling® your customers overall, by market region or down to individual locations will help you answer these questions. Most businesses waste somewhere between 30% to 70% of their direct mail budget by targeting the wrong households. Let us analyze your data to show you the waste and at the same time improve your targeting. Whether you have your own list and want to glean the best from it or need us to provide a Modeled Laser List, we have an answer for you. You will also gain tremendous insights on who you are targeting so that your message, creative and offer all come together with the most dynamic solution!

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