Blog

The benefits of NCOA Processing

NCOA Processing Benefits

Are you running your lead lists through the National Change of Address (NCOA) system? On average, the United States Postal Service (USPS) processes 98,630 address changes every day. In 2021, 36 million addresses were changed over the course of the year. That’s a lot of data updates to keep track of.   Creating a great… Read more »

Improve Your ROI with Marketing Data Analytics

Improve Your ROI with Marketing Data Analytics

If you’re questioning whether or not your marketing is working or wondering if you can increase your ROI, then it might be time to dive into marketing data analytics.   Analyzing data is complicated, but all you really need to know is marketing data analytics points you to what’s working and what’s not working. Data… Read more »

9 Ways to Build Credibility through Direct Mail

When faced with a purchase decision, customers want to buy from people they know and companies they trust. Earning your customers’ trust takes time and effort. One of the ways you can start and even build your customer relationships is by sending direct mail.   According to The Future of Direct Mail 2022: Marketer and… Read more »

Find New Leads with Lifestyle Demographics

The marketing world is quickly embracing customization. From ads designed for the audience’s unique demographics to reminders you left something in your cart or recommendations based on past purchases, businesses are tapping into customized ads and seeing tremendous success.   People are busy and inundated with advertisements. In order to catch their attention, make sure… Read more »

Image of 3 People Together

Finding Your People with Data Analytics

Every business has a unique audience who is interested in and looking for their goods or services. The marketing team’s challenge is finding them. The search to find the right audience can feel like solving a Sherlock Holmes case. Instead of guessing who your people are and where to find them, harness the wealth of… Read more »

Store icon surrounded by location icons

Customer Mapping: Going Beyond Your Store’s Radius

A common practice to find new prospects is pulling a list of names within a certain mile radius of your store. Most of the time, this is an effective method to identify new leads. But occasionally, this method can hurt your marketing efforts. It’s important to know who your customers are and where they are… Read more »

Senior citizens sitting on a bench, taking a selfie, smiling, and working on a computer

Find the Right Residents for Your Senior Living Community

If you are marketing senior living communities, you face the unique challenge of finding the right prospects. Each community offers different services, levels of care, contracts, and payment plans. The lifetime value of one of these sales can easily be over a million dollars, so it’s a huge financial decision for the future resident and… Read more »

two people working, looking over a tablet

8 Reasons Printers Should Care About Data Analytics

If you’re in the printing business and haven’t added data analytics services, you might want to look into it. Offering data analytics is a great way to add value for your clients and expand your business. When you offer analytics, you are able to help your clients strategize. You also have the opportunity to be… Read more »

Team of three people working together

Is Your Creative Team Using Your Customer Profile?

Great marketing campaigns are created for their target audience. Designers choose the layout, images, and graphics to resonate with their audience. Copy writers strategically select what is said and how it is said to speak that particular group of people. Even what channels are used to deliver the message, whether digital or traditional, are determined… Read more »

Image of a Crowd and an Image of a Woman with Curly Hair and Glasses

Who Are You Targeting? An Audience or Individuals

When you start a marketing campaign, one of the first questions typically asked is who are we targeting? How you answer this question will shape your entire campaign from how the advertisement piece is written and designed to what channels are used to distribute it. There are two steps to answering this question, but most… Read more »