In advertising, things move quickly. It is very easy to make assumptions about who your customers are and not actually know. However, if you take the time to really understand who is buying from you, your marketing will be more relevant to your audience and have a greater impact. You will also be able to… Read more »
Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »
Have you selected your mail lists for your holiday marketing campaigns? Every business has unique needs when it comes to picking out a mail list. It’s important to select the best type of data list for your campaign, budget, and timeline in order to meet your marketing and sales goals. Three types of mail list… Read more »
Customer data is incredibly valuable information. With it, you can discover who your best customers are, where they come from, and how best to reach them. Customer data can also help you find look-a-like audiences, create more relevant ads, understand your customers’ buying cycles, and determine where to open new locations. Having good, clean customer… Read more »
Direct mail is a great advertising tool that allows you to put your message directly in the hands of customers. It’s effective because you are able to communicate with the individuals you’ve chosen on a 1:1 level. Did you know that you can enhance the impact of your mail piece by targeting your direct mail… Read more »
Holiday season is quickly approaching. As you create your festive marketing campaigns, don’t forget to prepare your data list. Who you get your message in front of is just as important if not more important than what you offer and how the piece is designed. We’ve listed 5 steps to help you get your data… Read more »
Have you used direct marketing on your digital advertising efforts? Direct marketing focuses on identifying the best prospects for your business and targeting specific individuals instead of an unknown audience. While this type of marketing is traditionally associated with direct mail, it can also be used to target individuals on digital platforms such as social… Read more »
When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »
Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data. Modeled… Read more »
When it comes to your sales and marketing strategy, the leads you want to go after the most are the ones who are showing interest in your products or services. Sometimes, they’re easy to identify because they filled out a form or put something in their online cart. But what about the people who visited… Read more »
