Blog

Should You Target New Customers or Current Customers?

Selecting a target audience for your next marketing campaign is vital to its success. Whether you choose to address new customers or current customers will determine what your message says, what services or products you offer, and will even affect design decisions for your marketing pieces. In our last article, we looked at what you… Read more »

Who Should You Target? New or Current Customers

When planning out your next marketing campaign, the most important question you should ask is who are we targeting? Are we targeting new customers or are we focusing on our current customer base? This one question will shape your message and design, which platforms you use, and what you offer your audience.  Everyone knows it’s… Read more »

Direct Mail – It’s Personal! 5 Ways to Help You Personalize Your Mail

One of the best parts about direct mail is that it’s personal. You are physically delivering your message to your target audience, so why not maximize the experience by increasing the personalization? The more you customize your marketing, the greater the impression you will create. We listed out 5 ways to get you started. 1…. Read more »

Why Is Geographical Data Important?

Geographical data will give you important information about your customers such as how far away are they from your location, what traffic patterns do they follow, and which neighborhoods do they live in. When you look in depth at geographical data, it will reveal what your unique marketing footprint looks like. This information can be… Read more »

3 Steps to Get Your Holiday Mailers Ready

During the holiday season, your customers will receive thousands and thousands of digital ads. Instead of joining the masses, stand out and leave a strong impression with a direct mail piece. Direct mail is incredibly effective, and we listed three steps to help you make your campaign even stronger. Create an Impression One of the… Read more »

Important Questions to Ask: What Questions Do You Have?

Before a potential customer contacts you, they have done their research and added you to their shortlist. This means there’s probably only a handful of questions separating you from their business. Make sure you ask them “What questions do you have?” Creating the space for your customer to ask questions lets them address their concerns… Read more »