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Important Questions to Ask: What Questions Do You Have?

Before a potential customer contacts you, they have done their research and added you to their shortlist. This means there’s probably only a handful of questions separating you from their business. Make sure you ask them “What questions do you have?” Creating the space for your customer to ask questions lets them address their concerns… Read more »

Achieving Greatness Part II: Know Your Customers

People who achieve greatness study their goal, they understand what it will take to accomplish, and they focus on what matters.  Whether you want to grow your business, increase your sales, or achieve higher results for your clients, you need to know who is your target audience. You’ve probably gathered data on your customers, but… Read more »

What Can Data Analytics Tell You About Your Customer?

You’ve heard about data analytics, know they’re probably important, but haven’t had the time to look into them. Are data analytics worth the time and the investment? Let’s look at three things analytics can tell you about your customer. #1 Your Customer’s Profile When the data is compiled and sorted, you’ll find a fascinating amount… Read more »

Achieving Greatness Part I: Gather Your Team

Achieving Greatness. For some, that phrase is exciting, inspiring. For others, that phrase sounds hard, but the difference between the person who achieves greatness and the one who doesn’t is one decided to go for it.  Are you ready? 2021 could be the year you say yes and step towards accomplishing your goals. This could… Read more »

Was My Marketing Campaign Successful?

The most important question in marketing is did it work? Was my campaign successful? Did we choose the right channels? Did we reach our target audience? If you are unable to prove success, you may have budget cuts, lose a client, or even face layoffs.  Knowing whether or not your campaign worked is critical. As… Read more »