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Achieving Greatness Part II: Know Your Customers

People who achieve greatness study their goal, they understand what it will take to accomplish, and they focus on what matters.  Whether you want to grow your business, increase your sales, or achieve higher results for your clients, you need to know who is your target audience. You’ve probably gathered data on your customers, but… Read more »

What Can Data Analytics Tell You About Your Customer?

You’ve heard about data analytics, know they’re probably important, but haven’t had the time to look into them. Are data analytics worth the time and the investment? Let’s look at three things analytics can tell you about your customer. #1 Your Customer’s Profile When the data is compiled and sorted, you’ll find a fascinating amount… Read more »

Achieving Greatness Part I: Gather Your Team

Achieving Greatness. For some, that phrase is exciting, inspiring. For others, that phrase sounds hard, but the difference between the person who achieves greatness and the one who doesn’t is one decided to go for it.  Are you ready? 2021 could be the year you say yes and step towards accomplishing your goals. This could… Read more »

Was My Marketing Campaign Successful?

The most important question in marketing is did it work? Was my campaign successful? Did we choose the right channels? Did we reach our target audience? If you are unable to prove success, you may have budget cuts, lose a client, or even face layoffs.  Knowing whether or not your campaign worked is critical. As… Read more »

Is Your Marketing Message Getting Delivered?

In today’s digital world, most people have multiple social media accounts, emails, and even phone numbers. It can add up to quite a few communication channels per person. How can you make sure your marketing message is getting delivered? Digital marketing has its strengths and can be very effective, but it’s hard to know if… Read more »

You Should Create Marketing Goals and Here’s Why

Setting goals may not sound like fun, but if you don’t take the time to create goals, how will you know if your campaign worked? Creating Marketing Goals Allows You to: Focus: Great marketing campaigns are focused, delivering a single message. Avoid flooding your potential customers with too much information. Before you begin designing, determine… Read more »

Ready to Purge Your Client Data List?

With spring right around the corner, you might be cleaning out your closets, repurposing spaces, and getting rid of items you don’t need any more. But, have you thought about cleaning up your client data lists? Wait! Clean up the customer database? That’s right! More isn’t always better, and before you start panicking about cutting… Read more »