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Prepare for Campaign Results Before You Launch

Prepare for Campaign Results before You Launch

Have you reached the end of a marketing campaign and not known how well it performed? Or gotten lost in a data jungle unable to make sense of what happened? Campaign results are critical in making future decisions about budget, channels, tactics, and strategy, but often we don’t think about analysis until the end of… Read more »

Comparing Data Counts

Comparing Data Counts

If you’ve requested data counts from multiple vendors, you’ve probably received a wide range of numbers. Part of this is because each data vendor uses different sources to compile their own national consumer file. Vendors also use their own parameters to pull the data, impacting the counts. How do you compare them and select the… Read more »

Start the New Year Off with a Clean Marketing List

Kick Off the New Year with a Clean Marketing List

It doesn’t take long for your marketing list to get messy. Mistyped emails, undeliverable addresses, and duplicate records can add up quickly. While cleaning up your data list may not seem like a high priority, not running data hygiene can lead to marketing waste, poor results, and selecting the wrong prospects. Don’t let bad data… Read more »

What Type of Mail List Do You Need for Your Holiday Mailer?

What Type of Mail List Do You Need for Your Holiday Mailer?

Have you selected your mail lists for your holiday marketing campaigns? Every business has unique needs when it comes to picking out a mail list. It’s important to select the best type of data list for your campaign, budget, and timeline in order to meet your marketing and sales goals. Three types of mail list… Read more »

Is Your Data List Ready for the Holidays

Is Your Data List Ready for the Holidays?

Holiday season is quickly approaching. As you create your festive marketing campaigns, don’t forget to prepare your data list. Who you get your message in front of is just as important if not more important than what you offer and how the piece is designed. We’ve listed 5 steps to help you get your data… Read more »

The benefits of NCOA Processing

NCOA Processing Benefits

Are you running your lead lists through the National Change of Address (NCOA) system? On average, the United States Postal Service (USPS) processes 98,630 address changes every day. In 2021, 36 million addresses were changed over the course of the year. That’s a lot of data updates to keep track of.   Creating a great… Read more »

Purge your client data list: papers

Ready to Purge Your Client Data List?

With spring right around the corner, you might be cleaning out your closets, repurposing spaces, and getting rid of items you don’t need any more. But, have you thought about your data? If not, it’s time to purge your client data list. Wait! Clean up the customer database? That’s right! More isn’t always better, and… Read more »