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8 Ways to stay in front of your audience

8 Ways to Stay in Front of Your Audience

Whether you are trying to win new customers or maintain your current customer base, you need to stay in front of your audience. Consumers are inundated with advertisements and messages all day long, and if you are not reaching out to them on a regular basis, you can get lost in the noise or even… Read more »

Digital Ads Boost Direct Mail Response

Digital Ads Boost Direct Mail Response

Reaching your audience and getting their attention is critical to the success of your marketing campaign. Even more important is getting them to respond. By adding digital ads to your direct mail piece, you can see a 30%+ lift in response rates. These results come from surrounding your audience with your message and giving them… Read more »

Social media direct Marketing

Social Media Direct Marketing

Have you added social media platforms to your advertising efforts? Your customers and prospects are on these channels scrolling through content, interacting, and shopping. Why not take the opportunity to get your offer in front of them while they are active on these platforms? Not only can you choose your audience, but you can also target… Read more »

The Power of Pairing Email + Direct Mail

The Power of Pairing Email + Direct Mail

While traditional and digital media channels have been pitted against each other to see which is the most effective, they actually perform better as allies. Many marketers claimed direct mail was dead, ineffective, and antiquated, yet it continues to be one of the highest performing marketing channels out there. Direct mail’s already high response and… Read more »

Maximize Your Website Retargeting Efforts

Maximize Your Website Retargeting Efforts

Some of the best prospects to focus on are those who are already visiting your website. They are in the market to buy, and you have made their list of options. The challenge is knowing who these prospects are and staying in front of them. The best solution for this is website retargeting. This process identifies anonymous… Read more »

Who Are You Targeting Digitally
USE Multiple Channels

Use Multiple Channels to Reach Your Audience

If you only advertise on one channel, you are missing chances to stay in front of your prospects. That’s opportunities you are giving your competitors to grab their attention and introduce their products and solutions. By incorporating multiple channels in your advertising strategy, you can stay in front of your audience and keep their attention… Read more »

Get a 30% Lift in Response Rates When You Combine Direct Mail with Digital

Direct Mail + Digital Boost = 30% Lift

If you want to maximize your campaign’s impact, try adding a digital boost to your direct mail. Digital advertising helps you surround your marketing list with your offer and build campaign momentum. It provides more opportunities for prospects to respond and allows you to accurately to attribute response rates. But the best part is, you… Read more »

Extend the Life of Your Direct Mail
Creating Consistency in Digital Marketing

Creating Consistency in Digital Marketing

Digital advertising offers many channels and ways to get your message in front of your target audience. While it might be tempting to jump from platform to platform in order to improve results, great results are built over time. Consistency in digital marketing is key to building momentum and increasing results.  Why Should You Create Consistency… Read more »