Whether you are trying to win new customers or maintain your current customer base, you need to stay in front of your audience. Consumers are inundated with advertisements and messages all day long, and if you are not reaching out to them on a regular basis, you can get lost in the noise or even… Read more »
Reaching your audience and getting their attention is critical to the success of your marketing campaign. Even more important is getting them to respond. By adding digital ads to your direct mail piece, you can see a 30%+ lift in response rates. These results come from surrounding your audience with your message and giving them… Read more »
Have you added social media platforms to your advertising efforts? Your customers and prospects are on these channels scrolling through content, interacting, and shopping. Why not take the opportunity to get your offer in front of them while they are active on these platforms? Not only can you choose your audience, but you can also target… Read more »
While traditional and digital media channels have been pitted against each other to see which is the most effective, they actually perform better as allies. Many marketers claimed direct mail was dead, ineffective, and antiquated, yet it continues to be one of the highest performing marketing channels out there. Direct mail’s already high response and… Read more »
Some of the best prospects to focus on are those who are already visiting your website. They are in the market to buy, and you have made their list of options. The challenge is knowing who these prospects are and staying in front of them. The best solution for this is website retargeting. This process identifies anonymous… Read more »
Digital marketing is a great way to get in front of your audience and surround them with your message. Whether they are searching for answers online, browsing a website, or interacting on social media, you have the opportunity to reach your best prospects. Most of the time, this is done by selecting demographics for the… Read more »
If you only advertise on one channel, you are missing chances to stay in front of your prospects. That’s opportunities you are giving your competitors to grab their attention and introduce their products and solutions. By incorporating multiple channels in your advertising strategy, you can stay in front of your audience and keep their attention… Read more »
If you want to maximize your campaign’s impact, try adding a digital boost to your direct mail. Digital advertising helps you surround your marketing list with your offer and build campaign momentum. It provides more opportunities for prospects to respond and allows you to accurately to attribute response rates. But the best part is, you… Read more »
Direct mail has a longer shelf life than many other forms of advertising. In fact, most direct mail has a 4–8-week lifespan. One piece of mail can create multiple impressions on your recipient as they interact with it. If you want to extend the life of your direct mail even further and increase its impact,… Read more »
Digital advertising offers many channels and ways to get your message in front of your target audience. While it might be tempting to jump from platform to platform in order to improve results, great results are built over time. Consistency in digital marketing is key to building momentum and increasing results. Why Should You Create Consistency… Read more »
