Blog

How Does Geography Affect Your Marketing

How Does Geography Affect Your Marketing?

Marketing campaign results are affected by many different factors from audience demographics to advertisement design, call to actions, and even geography. Whether its unique geographic features, demographic factors, economic differences, or seasonal influences, geography plays a key role in understanding your market and how best to reach the consumers within your territory. By studying geographic… Read more »

GeoBlend Analysis

GeoBlend Analysis: Understand Your Marketing Impact

As you grow your business, it’s important to know what your market penetration is and how much potential there is for growth in your target area. Have you saturated the market or do you have room to reach more customers? It’s also critical to know the effectiveness of your current marketing. Are you marketing to… Read more »

What Analysts Don’t Learn in School

In statistics class, students learn how to calculate values and to build statistical models. What they don’t teach you in class is how to transpose variables into extremely meaningful insights. If you want to take mediocre data and build out awesome client solutions, you need to learn to be creative. Data points by themselves may… Read more »