Blog

Do you know who your customers are?

Do You Know Who Your Customers Are?

In advertising, things move quickly. It is very easy to make assumptions about who your customers are and not actually know. However, if you take the time to really understand who is buying from you, your marketing will be more relevant to your audience and have a greater impact. You will also be able to… Read more »

Reduce marketing waste with data modeling

Reduce Marketing Waste with Data Modeling

Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »

12 Ways to Capture Customer Data

12 Ways to Capture Customer Data

Customer data is incredibly valuable information. With it, you can discover who your best customers are, where they come from, and how best to reach them. Customer data can also help you find look-a-like audiences, create more relevant ads, understand your customers’ buying cycles, and determine where to open new locations. Having good, clean customer… Read more »

Capture Digital Responses to Direct Mail

Capture Digital Responses to Direct Mail

When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »

Get Better Results with Modeled Data

Get Better Results with Modeled Data

Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data.   Modeled… Read more »

Interest Rates Impacting Response Rates

Are Interest Rates Impacting Your Response Rates? 

Interest rates continue to rise and are impacting mortgage companies’ response rates. Many are experiencing a decline in customer responses. If you’re one of those companies, you know how frustrating it can be to try to find solutions, especially when you don’t know what factors are making the greatest impact.   Data analytics can provide… Read more »

Scoring Your Prospect List

Should You Score Your Prospect List?

Receiving a new prospect list is exciting and full of possibilities. The question is where do you start? If you have a set budget and limited number of resources, how do you choose which records to use? You can take a random selection, or you can score your prospect list.   Scoring your prospect list… Read more »

Improve Your ROI with Marketing Data Analytics

Improve Your ROI with Marketing Data Analytics

If you’re questioning whether or not your marketing is working or wondering if you can increase your ROI, then it might be time to dive into marketing data analytics.   Analyzing data is complicated, but all you really need to know is marketing data analytics points you to what’s working and what’s not working. Data… Read more »

A Basic Intro to the Four Phases of Data Analytics

Data analytics, a thorough study of historical and real-time information, looks beyond the information itself and derives meaning from it. Done correctly, data analytics can give you valuable insight into what has happened and is happening with your customers. It can also predict behaviors and results of your future campaigns. Done incorrectly, data analytics can… Read more »

What Analysts Don’t Learn in School

In statistics class, students learn how to calculate values and to build statistical models. What they don’t teach you in class is how to transpose variables into extremely meaningful insights. If you want to take mediocre data and build out awesome client solutions, you need to learn to be creative. Data points by themselves may… Read more »