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The Benefits of Customer Mapping

The Benefits of Mapping Out Your Customers

If you are looking to expand your audience, add new locations, or increase your marketing efficiency, try mapping out your customers. Customer mapping is a data analysis that takes your customer data and plots it out on a map, giving you a clear visual of where your consumers are located. Some of the benefits of… Read more »

Are you marketing to the right people?
Grow Your Business Smarter with Data Analytics
Direct Mail Campaign Perform Better

Your Direct Mail Campaign Probably Did Better Than You Think

Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »

Are you mailing to dead zones?

Are You Mailing to Dead Zones?

After executing a direct mail campaign, it’s always important to analyze your results and run a response analysis. This lets you see how effective your marketing is and who responded. When reviewing your results, be sure to look at where your responses are coming from. Are you getting responses from all of your targeted zip… Read more »

Do you know who your customers are?

Do You Know Who Your Customers Are?

In advertising, things move quickly. It is very easy to make assumptions about who your customers are and not actually know. However, if you take the time to really understand who is buying from you, your marketing will be more relevant to your audience and have a greater impact. You will also be able to… Read more »

Reduce marketing waste with data modeling

Reduce Marketing Waste with Data Modeling

Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »

12 Ways to Capture Customer Data

12 Ways to Capture Customer Data

Customer data is incredibly valuable information. With it, you can discover who your best customers are, where they come from, and how best to reach them. Customer data can also help you find look-a-like audiences, create more relevant ads, understand your customers’ buying cycles, and determine where to open new locations. Having good, clean customer… Read more »

Capture Digital Responses to Direct Mail

Capture Digital Responses to Direct Mail

When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »

Get Better Results with Modeled Data

Get Better Results with Modeled Data

Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data.   Modeled… Read more »