Hard to believe, but it’s that time of year – the time to make all of your holiday marketing preparations. While you and your team strategize about what you should offer and how it should look, don’t forget to consider your audience. Will you be able to reach them this year? Through data hygiene, modeling,… Read more »
Some of the most valuable data in your arsenal is campaign response data. Unfortunately, it is the data most often overlooked. Sometimes, it’s never even collected. Response data reveals key insights into what is working and what is not working, so you can improve your marketing strategy and tactics. Let’s look at 6 ways you… Read more »
Finding new prospects and winning them over requires time, money, and effort. The process starts with creating awareness and introducing prospects to your brand, products, and services. The evaluation phase involves providing prospects with additional information while they determine which solution is best for them. When you make it to the conversion phase, your goal… Read more »
If you have a complicated data preparation process, you know all too well the pain of inconsistent file formats, missed steps, duplicated steps, and the impact of items being completed out of order. These errors can lead to major additional printing costs, or the wrong offer going to the wrong prospect. A data analytics team can… Read more »
Knowing how your marketing campaigns are performing is key to creating successful strategies and marketing plans. Results can impact the next campaign’s budget, message, design, call to action, and even the audience. Early indicators can include website visitors, social media post interactions, clicks on links, video views, etc. But, how your campaign really did will… Read more »
Imagine you are one click away. Your latest direct mail campaign’s performance numbers are in. The air is charged with electricity. All the hours, days, and weeks of planning, preparing, and executing the campaign have come down to this moment. You open the final campaign report, scanning the numbers. Yes, there it is! What you’ve… Read more »
When it comes to growing your business, there are two different strategies you need to implement: reaching new prospects and growing current customers. Both aspects are import, but each one requires a unique approach. With prospects, you want to introduce your company and service offerings and incentivize them to give you a try. Current customers… Read more »
If you want to reach and engage with your customers, you need to understand them and the different groups within your customer base. Your consumers will have unique characteristics, budgets, needs, and wants. If you send the same message and offer to all of them, there’s a high probability you will isolate large portions of… Read more »
While you can’t predict the future, predictive analytics is a great tool to help you make data-driven decisions. This analysis process uses historical data and statistical modeling to predict customer behaviors. Whether you want to improve your marketing performance, incorporate precision targeting, or forecast future sales, predictive analytics can provide the information you need to… Read more »
Most businesses use multiple marketing channels to get the word out about their products and services. How they allocate resources to each effort is determined by campaign results, so it’s critical to get credit for your marketing efforts. Let’s look at what marketing attribution is, why you might be losing attribution, and how to identify… Read more »
