Blog

A Basic Intro to the Four Phases of Data Analytics

Data analytics, a thorough study of historical and real-time information, looks beyond the information itself and derives meaning from it. Done correctly, data analytics can give you valuable insight into what has happened and is happening with your customers. It can also predict behaviors and results of your future campaigns. Done incorrectly, data analytics can… Read more »

What Analysts Don’t Learn in School

In statistics class, students learn how to calculate values and to build statistical models. What they don’t teach you in class is how to transpose variables into extremely meaningful insights. If you want to take mediocre data and build out awesome client solutions, you need to learn to be creative. Data points by themselves may… Read more »

3 Ways to Reduce Your Direct Mail Campaign Costs

Sending out a direct mail campaign is a highly effective way to communicate with your customers and reach potential customers. Are you ready to start your next campaign but wondering how you can stay on budget? Check out these three ways you can reduce your costs and increase your results.  1. Analyze Your Results Before… Read more »

Three Mistakes Mailers Make

Direct mail is still one of the most successful marketing methods. Though it continues to yield high ROI for its users, there are some pitfalls you should avoid. We’ve created a list of three common mistakes mailers make, so you’ll know how to plan, prepare, and execute a more successful campaign.  Mistake #1: Not Analyzing… Read more »

Why Is Geographical Data Important?

Geographical data will give you important information about your customers such as how far away are they from your location, what traffic patterns do they follow, and which neighborhoods do they live in. When you look in depth at geographical data, it will reveal what your unique marketing footprint looks like. This information can be… Read more »

What Can Data Analytics Tell You About Your Customer?

You’ve heard about data analytics, know they’re probably important, but haven’t had the time to look into them. Are data analytics worth the time and the investment? Let’s look at three things analytics can tell you about your customer. #1 Your Customer’s Profile When the data is compiled and sorted, you’ll find a fascinating amount… Read more »

Is Your Marketing Message Getting Delivered?

In today’s digital world, most people have multiple social media accounts, emails, and even phone numbers. It can add up to quite a few communication channels per person. How can you make sure your marketing message is getting delivered? Digital marketing has its strengths and can be very effective, but it’s hard to know if… Read more »