Year-Over-Year (YOY) reports are valuable tools that help you evaluate performance, identify trends, and make informed decisions. These reports analyze data from one year to the next, offering important insights and the trajectory of your company. In an ever-changing market, these reports will empower you to set your business up for success. Evaluate Performance Through… Read more »
In order to create a successful marketing campaign, you need to know who your audience is. This knowledge will shape everything from who you target, what you offer, how you design the creative, and which channels you use to reach them. You can learn about your audience through customer profiles which analyze thousands of data… Read more »
When you incorporate direct mail into your marketing strategies, you have a unique opportunity to learn more about your prospects and customers than ever before. Make the most of your direct mail pieces by including test elements. Whether you try out different offers, design pieces, or audience segments, use these 4 principles to create direct… Read more »
All relationships require work, and customers are no exception. It is easy to overlook your loyal customers or assume they are fine. But, if you don’t invest in those relationships, one day you’ll look up, and they’ll be gone, and you won’t even know what happened. Your loyal customers have been with you for a… Read more »
End-of-the-year giving campaigns will soon be in full swing. Is your non-profit organization prepared to reach your target audience and achieve success this holiday season? Instead of scrambling to throw something together at the last minute, establish your goals, select your best audience, and create a multi-channel marketing strategy. Establish Your Goals Before creating… Read more »
Collecting and studying data is important to any business, so you know how you are doing and where you have opportunities to improve or grow. But sometimes, it’s difficult to really grasp what the numbers are saying. By placing data in charts or mapping it out, you gain a new perspective and often discover valuable… Read more »
Hard to believe, but it’s that time of year – the time to make all of your holiday marketing preparations. While you and your team strategize about what you should offer and how it should look, don’t forget to consider your audience. Will you be able to reach them this year? Through data hygiene, modeling,… Read more »
Some of the most valuable data in your arsenal is campaign response data. Unfortunately, it is the data most often overlooked. Sometimes, it’s never even collected. Response data reveals key insights into what is working and what is not working, so you can improve your marketing strategy and tactics. Let’s look at 6 ways you… Read more »
Finding new prospects and winning them over requires time, money, and effort. The process starts with creating awareness and introducing prospects to your brand, products, and services. The evaluation phase involves providing prospects with additional information while they determine which solution is best for them. When you make it to the conversion phase, your goal… Read more »
If you have a complicated data preparation process, you know all too well the pain of inconsistent file formats, missed steps, duplicated steps, and the impact of items being completed out of order. These errors can lead to major additional printing costs, or the wrong offer going to the wrong prospect. A data analytics team can… Read more »
