Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »
After executing a direct mail campaign, it’s always important to analyze your results and run a response analysis. This lets you see how effective your marketing is and who responded. When reviewing your results, be sure to look at where your responses are coming from. Are you getting responses from all of your targeted zip… Read more »
In advertising, things move quickly. It is very easy to make assumptions about who your customers are and not actually know. However, if you take the time to really understand who is buying from you, your marketing will be more relevant to your audience and have a greater impact. You will also be able to… Read more »
Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »
Customer data is incredibly valuable information. With it, you can discover who your best customers are, where they come from, and how best to reach them. Customer data can also help you find look-a-like audiences, create more relevant ads, understand your customers’ buying cycles, and determine where to open new locations. Having good, clean customer… Read more »
When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »
Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data. Modeled… Read more »
Interest rates continue to rise and are impacting mortgage companies’ response rates. Many are experiencing a decline in customer responses. If you’re one of those companies, you know how frustrating it can be to try to find solutions, especially when you don’t know what factors are making the greatest impact. Data analytics can provide… Read more »
Receiving a new prospect list is exciting and full of possibilities. The question is where do you start? If you have a set budget and limited number of resources, how do you choose which records to use? You can take a random selection, or you can score your prospect list. Scoring your prospect list… Read more »
If you’re questioning whether or not your marketing is working or wondering if you can increase your ROI, then it might be time to dive into marketing data analytics. Analyzing data is complicated, but all you really need to know is marketing data analytics points you to what’s working and what’s not working. Data… Read more »
