All relationships require work, and customers are no exception. It is easy to overlook your loyal customers or assume they are fine. But, if you don’t invest in those relationships, one day you’ll look up, and they’ll be gone, and you won’t even know what happened. Your loyal customers have been with you for a… Read more »
Customer acquisition is incredibly important to any growing business, but often companies overlook the value of cross-selling to their own customers. The likelihood of a new prospect buying from you is 5-20% while your current customers have a 60-70% likelihood. With current customers, you have already done the hard work of winning them over. They… Read more »
As postage continues to rise, marketers are facing budget constraints and difficult decisions. Where do you make cuts? Do you decrease the number of mailings or records per mailing, etc.? How do you make the most of your marketing budget? Is it possible to mail less and still get the same or better response rates?… Read more »
If you are looking for ways to create more effective campaigns, be sure to include direct marketing in your strategy. Direct marketing targets known individuals instead of general audiences. This method allows you to be more intentional and personal with the people you choose to advertise to, leading to higher quality results and ROI. 1…. Read more »
End-of-the-year giving campaigns will soon be in full swing. Is your non-profit organization prepared to reach your target audience and achieve success this holiday season? Instead of scrambling to throw something together at the last minute, establish your goals, select your best audience, and create a multi-channel marketing strategy. Establish Your Goals Before creating… Read more »
Even when you use unique data sets, data models can grow stale. The continuous challenge becomes how do you improve model performance and keep it fresh. When our models seemed flat, we searched for new ways to increase their predictive power. Our solution was to create 4600+ spatial variables that strengthened our models and allowed… Read more »
Imagine you are one click away. Your latest direct mail campaign’s performance numbers are in. The air is charged with electricity. All the hours, days, and weeks of planning, preparing, and executing the campaign have come down to this moment. You open the final campaign report, scanning the numbers. Yes, there it is! What you’ve… Read more »
When it comes to growing your business, there are two different strategies you need to implement: reaching new prospects and growing current customers. Both aspects are import, but each one requires a unique approach. With prospects, you want to introduce your company and service offerings and incentivize them to give you a try. Current customers… Read more »
Customers are inundated with ads and offers all day long at work, at home, during leisure activities, while driving, etc. If you are not offering products and solutions that are relevant to their needs, you are wasting your advertising dollars. Data modeling not only identifies the best prospects for your business, but it gives you… Read more »
Do you have a strategic plan for reaching your third quarter goals? If you are trying to grow your business or optimize your marketing efforts, precision targeting can help you achieve results. Instead of advertising to a general audience, precision targeting chooses which households to target. It’s an intentional approach to advertising, focusing on the… Read more »
