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Campaign analysis

Campaign Analysis: Are All of Your Markets Performing Well?

When your marketing campaigns are over, are you reviewing overall metrics and ROI or are you looking at each individual market? Running a market-by-market campaign analysis enables you to see how each location is doing and how their individual audiences are responding. This type of data analysis equips you to make informed adjustments and provide… Read more »

Celebrate Your Victories

Celebrate Your Victories

The marketing world is fast-paced and ever-changing. Often, before your current campaign has even run its course or perhaps launched, you’re busy planning the next one. It’s all too common to get caught up in the day-to-day grind, strategizing, planning, analyzing, and looking for new ways to increase results while reducing cost. Learning and improving… Read more »

2024 Postage Increase - Are you ready

2024 Postage Increase – Are you ready?

How are you adjusting your marketing strategy to accommodate the 2024 postage increase? Some businesses have raised their budgets while others are reducing their mail quantities or even the frequency of their direct mail campaigns. Data analysis can help you combat these price increases by identifying your best prospects, removing unlikely responders, locating dead zones… Read more »

Are you scoring your marketing list

Are You Scoring Your Marketing List? 

Scoring is a process that analyzes your data records and identifies which individuals are most likely to buy from you. It empowers you to make strategic decisions about who to target and where to invest your marketing budget. Instead of taking a random selection, you can choose the very best records for your company.  … Read more »

Showing Gratitude to Loyal Customers
Cross-Sell Model accelerates customer growth

Cross-Sell Model Accelerates Customer Growth

Customer acquisition is incredibly important to any growing business, but often companies overlook the value of cross-selling to their own customers. The likelihood of a new prospect buying from you is 5-20% while your current customers have a 60-70% likelihood. With current customers, you have already done the hard work of winning them over. They… Read more »

Mail Smarter
Create More effective campaigns with direct Marketing

Create More Effective Campaigns with Direct Marketing

If you are looking for ways to create more effective campaigns, be sure to include direct marketing in your strategy. Direct marketing targets known individuals instead of general audiences. This method allows you to be more intentional and personal with the people you choose to advertise to, leading to higher quality results and ROI. 1…. Read more »

End-of-the-Year Giving Campaigns: Are you ready?

End-of-the-year giving campaigns will soon be in full swing. Is your non-profit organization prepared to reach your target audience and achieve success this holiday season? Instead of scrambling to throw something together at the last minute, establish your goals, select your best audience, and create a multi-channel marketing strategy.   Establish Your Goals  Before creating… Read more »

IMPROVE MODEL PERFORMANCE

Improve Model Performance with New Spatial Variables

Even when you use unique data sets, data models can grow stale. The continuous challenge becomes how do you improve model performance and keep it fresh. When our models seemed flat, we searched for new ways to increase their predictive power. Our solution was to create 4600+ spatial variables that strengthened our models and allowed… Read more »