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Start the New Year Off with a Clean Marketing List

Kick Off the New Year with a Clean Marketing List

It doesn’t take long for your marketing list to get messy. Mistyped emails, undeliverable addresses, and duplicate records can add up quickly. While cleaning up your data list may not seem like a high priority, not running data hygiene can lead to marketing waste, poor results, and selecting the wrong prospects. Don’t let bad data… Read more »

6 Ways to Maximize Your Marketing Campaign's Impact

6 Ways to Maximize Your Marketing Campaign’s Impact

Marketing campaigns are an exciting challenge to create and execute. They involve finding the right audience, identifying your audience’s need or want, presenting your company’s solution, and overcoming any obstacles that prevent them from making a purchase. After you have pulled together a great campaign, you want to make the most of your time and… Read more »

Do you know who your customers are?

Do You Know Who Your Customers Are?

In advertising, things move quickly. It is very easy to make assumptions about who your customers are and not actually know. However, if you take the time to really understand who is buying from you, your marketing will be more relevant to your audience and have a greater impact. You will also be able to… Read more »

9 Ways to Build Credibility through Direct Mail

When faced with a purchase decision, customers want to buy from people they know and companies they trust. Earning your customers’ trust takes time and effort. One of the ways you can start and even build your customer relationships is by sending direct mail.   According to The Future of Direct Mail 2022: Marketer and… Read more »

Find New Leads with Lifestyle Demographics

The marketing world is quickly embracing customization. From ads designed for the audience’s unique demographics to reminders you left something in your cart or recommendations based on past purchases, businesses are tapping into customized ads and seeing tremendous success.   People are busy and inundated with advertisements. In order to catch their attention, make sure… Read more »

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Finding Your People with Data Analytics

Every business has a unique audience who is interested in and looking for their goods or services. The marketing team’s challenge is finding them. The search to find the right audience can feel like solving a Sherlock Holmes case. Instead of guessing who your people are and where to find them, harness the wealth of… Read more »

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Customer Mapping: Going Beyond Your Store’s Radius

A common practice to find new prospects is pulling a list of names within a certain mile radius of your store. Most of the time, this is an effective method to identify new leads. But occasionally, this method can hurt your marketing efforts. It’s important to know who your customers are and where they are… Read more »

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Find the Right Residents for Your Senior Living Community

If you are marketing senior living communities, you face the unique challenge of finding the right prospects. Each community offers different services, levels of care, contracts, and payment plans. The lifetime value of one of these sales can easily be over a million dollars, so it’s a huge financial decision for the future resident and… Read more »

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8 Reasons Printers Should Care About Data Analytics

If you’re in the printing business and haven’t added data analytics services, you might want to look into it. Offering data analytics is a great way to add value for your clients and expand your business. When you offer analytics, you are able to help your clients strategize. You also have the opportunity to be… Read more »

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Is Your Creative Team Using Your Customer Profile?

Great marketing campaigns are created for their target audience. Designers choose the layout, images, and graphics to resonate with their audience. Copy writers strategically select what is said and how it is said to speak that particular group of people. Even what channels are used to deliver the message, whether digital or traditional, are determined… Read more »