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SALES LOOP

Are You Using a Sales Funnel or a Sales Loop?

Most marketing and sales strategies operate as a funnel. The goal is to introduce your brand and product to as many people as possible in order to fill up the top of the funnel with the end result being more customers. The problem is most companies stop there. They celebrate winning new customers, and then… Read more »

Heat Maps
AMP Website Retargeting

Website Retargeting: Don’t Let Interested Leads Slip Away

Finding new prospects and winning them over requires time, money, and effort. The process starts with creating awareness and introducing prospects to your brand, products, and services. The evaluation phase involves providing prospects with additional information while they determine which solution is best for them. When you make it to the conversion phase, your goal… Read more »

Find Brand New Prospects with MicroModeling
GeoBlend Analysis

GeoBlend Analysis: Understand Your Marketing Impact

As you grow your business, it’s important to know what your market penetration is and how much potential there is for growth in your target area. Have you saturated the market or do you have room to reach more customers? It’s also critical to know the effectiveness of your current marketing. Are you marketing to… Read more »