Finding new prospects and winning them over requires time, money, and effort. The process starts with creating awareness and introducing prospects to your brand, products, and services. The evaluation phase involves providing prospects with additional information while they determine which solution is best for them. When you make it to the conversion phase, your goal… Read more »
If want to grow your business, you can continue to sell to your current customer base, but real progress happens when you expand your reach. Where do you go to find more customers or donors? Are you pursuing the best prospects for your business? Who you target impacts everything from response rates to total sales…. Read more »
As you grow your business, it’s important to know what your market penetration is and how much potential there is for growth in your target area. Have you saturated the market or do you have room to reach more customers? It’s also critical to know the effectiveness of your current marketing. Are you marketing to… Read more »
