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Finding Your People with Data Analytics

Every business has a unique audience who is interested in and looking for their goods or services. The marketing team’s challenge is finding them. The search to find the right audience can feel like solving a Sherlock Holmes case. Instead of guessing who your people are and where to find them, harness the wealth of… Read more »

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Customer Mapping: Going Beyond Your Store’s Radius

A common practice to find new prospects is pulling a list of names within a certain mile radius of your store. Most of the time, this is an effective method to identify new leads. But occasionally, this method can hurt your marketing efforts. It’s important to know who your customers are and where they are… Read more »