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Who Are You Targeting? An Audience or Individuals

When you start a marketing campaign, one of the first questions typically asked is who are we targeting? How you answer this question will shape your entire campaign from how the advertisement piece is written and designed to what channels are used to distribute it. There are two steps to answering this question, but most… Read more »

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3 Ways to Use Data Modeling in Your Business

It’s no secret everyone is collecting data on their customers from credit card companies to local grocery stores to social media apps and online retailers. Data is critical in helping businesses improve their customer experiences, stock their shelves, and target new customers. But what exactly is data modeling and how can you use it in… Read more »

Quality Data Is the Key to Omni-Channel Marketing Success

The latest marketing trend on the rise is omni-channel marketing, and it’s an extremely powerful method. Omni-channel marketing creates a consistent brand experience, communicates a unified message, and reaches your customers exactly where they are.   This marketing method focuses on creating the best experience for your customers and making their interactions with your brand… Read more »

What Is the Most Important Aspect of Your Marketing Campaign?

Marketing is advertising your products or services. It’s a simple definition, but anyone who has ever touched a marketing campaign knows that it is far more complex. A good marketing campaign involves strategy, statistics, brand awareness, design, copy, results analysis, a thorough understanding of your target audience, and many more elements. But what aspect is… Read more »

The Real Cost of Not Running Response Models 

A lot of time, money, and effort goes into creating and executing a marketing campaign. The success or failure of that campaign can have major implications for a company. When things fail, we often dissect every aspect to understand why, but when they do well, we don’t even think twice about analyzing the results. And… Read more »

A Basic Intro to the Four Phases of Data Analytics

Data analytics, a thorough study of historical and real-time information, looks beyond the information itself and derives meaning from it. Done correctly, data analytics can give you valuable insight into what has happened and is happening with your customers. It can also predict behaviors and results of your future campaigns. Done incorrectly, data analytics can… Read more »

Case Study: From 1 to 200

The Dream & The Obstacle A small retail portrait studio knew they offered a great product families would love and had dreams of expanding to more than one location. Though they had big dreams, their marketing efforts were not delivering the results they needed. If they were going to reach more customers and expand their… Read more »

What Analysts Don’t Learn in School

In statistics class, students learn how to calculate values and to build statistical models. What they don’t teach you in class is how to transpose variables into extremely meaningful insights. If you want to take mediocre data and build out awesome client solutions, you need to learn to be creative. Data points by themselves may… Read more »

Location Matters – Even in Your Marketing Strategy

“Location, location, location.” If you have ever dealt with real estate, odds are high you’ve heard someone say this phrase. Why? Because location changes everything in real estate. Where a property is located determines its value, how much taxes are, and whether or not it’s within city limits.   Location also matters in advertising. When… Read more »

4 Steps to Measuring Your Direct Mail Campaign’s Success

Direct mail is a great marketing tool and can provide a lot of valuable insights about your customers. How do you know if your direct mail campaign worked? Measure your campaign’s success with these four steps. 1. Start with a Plan Start your direct mail campaign off with a plan and know what you would… Read more »