You know who your customers are and have selected the marketing channels you want to use for the next campaign. How do you make sure your advertisements reach your target audience? Poor quality and incomplete records can prevent your message from getting in front of your marketing list. Use clean and enhanced data to avoid… Read more »
Are you running your lead lists through the National Change of Address (NCOA) system? On average, the United States Postal Service (USPS) processes 98,630 address changes every day. In 2021, 36 million addresses were changed over the course of the year. That’s a lot of data updates to keep track of. Creating a great… Read more »
With spring right around the corner, you might be cleaning out your closets, repurposing spaces, and getting rid of items you don’t need any more. But, have you thought about your data? If not, it’s time to purge your client data list. Wait! Clean up the customer database? That’s right! More isn’t always better, and… Read more »
