In order to make informed decisions, successful business leaders ask questions. They want to know why something is or isn’t working, whether or not they should expand and add new locations, or if they should remove a product offering. The answers to those questions can have major financial implications, so having accurate data and information… Read more »
Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »
Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data. Modeled… Read more »
Great marketing campaigns are created for their target audience. Designers choose the layout, images, and graphics to resonate with their audience. Copy writers strategically select what is said and how it is said to speak that particular group of people. Even what channels are used to deliver the message, whether digital or traditional, are determined… Read more »
When you start a marketing campaign, one of the first questions typically asked is who are we targeting? How you answer this question will shape your entire campaign from how the advertisement piece is written and designed to what channels are used to distribute it. There are two steps to answering this question, but most… Read more »
It’s no secret everyone is collecting data on their customers from credit card companies to local grocery stores to social media apps and online retailers. Data is critical in helping businesses improve their customer experiences, stock their shelves, and target new customers. But what exactly is data modeling and how can you use it in… Read more »
The Goal & The Obstacle A national telecom company resold land line services for major telecommunication businesses. They wanted to improve the results for their new customer acquisition efforts and reduce the cost per acquisition, but they continued to experience declining results. Even their strong marketplaces and extremely successful data sources began to decline. Ready… Read more »
Marketing is advertising your products or services. It’s a simple definition, but anyone who has ever touched a marketing campaign knows that it is far more complex. A good marketing campaign involves strategy, statistics, brand awareness, design, copy, results analysis, a thorough understanding of your target audience, and many more elements. But what aspect is… Read more »