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3 Ways to Use Data Modeling in Your Business

It’s no secret everyone is collecting data on their customers from credit card companies to local grocery stores to social media apps and online retailers. Data is critical in helping businesses improve their customer experiences, stock their shelves, and target new customers. But what exactly is data modeling and how can you use it in… Read more »

What Is the Most Important Aspect of Your Marketing Campaign?

Marketing is advertising your products or services. It’s a simple definition, but anyone who has ever touched a marketing campaign knows that it is far more complex. A good marketing campaign involves strategy, statistics, brand awareness, design, copy, results analysis, a thorough understanding of your target audience, and many more elements. But what aspect is… Read more »

5 Tools to Help You Optimize Your Direct Mail Data

Direct Mail is an incredibly effective marketing system and having updated data only increases its effectiveness. If you’ve wondered how you can optimize your marketing data even more, check out these 5 tools.  1. National Change of Address (NCOA) The National Change of Address dataset is offered by the United States Postal Service and gives… Read more »