Blog

Quality Data Is the Key to Omni-Channel Marketing Success

The latest marketing trend on the rise is omni-channel marketing, and it’s an extremely powerful method. Omni-channel marketing creates a consistent brand experience, communicates a unified message, and reaches your customers exactly where they are.   This marketing method focuses on creating the best experience for your customers and making their interactions with your brand… Read more »

Location Matters – Even in Your Marketing Strategy

“Location, location, location.” If you have ever dealt with real estate, odds are high you’ve heard someone say this phrase. Why? Because location changes everything in real estate. Where a property is located determines its value, how much taxes are, and whether or not it’s within city limits.   Location also matters in advertising. When… Read more »

3 Ways to Reduce Your Direct Mail Campaign Costs

Sending out a direct mail campaign is a highly effective way to communicate with your customers and reach potential customers. Are you ready to start your next campaign but wondering how you can stay on budget? Check out these three ways you can reduce your costs and increase your results.  1. Analyze Your Results Before… Read more »

5 Tools to Help You Optimize Your Direct Mail Data

Direct Mail is an incredibly effective marketing system and having updated data only increases its effectiveness. If you’ve wondered how you can optimize your marketing data even more, check out these 5 tools.  1. National Change of Address (NCOA) The National Change of Address dataset is offered by the United States Postal Service and gives… Read more »

Direct Mail – It’s Personal! 5 Ways to Help You Personalize Your Mail

One of the best parts about direct mail is that it’s personal. You are physically delivering your message to your target audience, so why not maximize the experience by increasing the personalization? The more you customize your marketing, the greater the impression you will create. We listed out 5 ways to get you started. 1…. Read more »

3 Steps to Get Your Holiday Mailers Ready

During the holiday season, your customers will receive thousands and thousands of digital ads. Instead of joining the masses, stand out and leave a strong impression with a direct mail piece. Direct mail is incredibly effective, and we listed three steps to help you make your campaign even stronger. Create an Impression One of the… Read more »

Is Your Marketing Message Getting Delivered?

In today’s digital world, most people have multiple social media accounts, emails, and even phone numbers. It can add up to quite a few communication channels per person. How can you make sure your marketing message is getting delivered? Digital marketing has its strengths and can be very effective, but it’s hard to know if… Read more »