Consumers encounter marketing materials all day long and many of those messages are irrelevant to them. Craft marketing messages for your audiences and stand out from all of the noise. Create unique content by market, location, and even segments within your customer and prospect database. This not only will help you catch their eye but… Read more »
Most marketing and sales strategies operate as a funnel. The goal is to introduce your brand and product to as many people as possible in order to fill up the top of the funnel with the end result being more customers. The problem is most companies stop there. They celebrate winning new customers, and then… Read more »
If you are looking for ways to create more effective campaigns, be sure to include direct marketing in your strategy. Direct marketing targets known individuals instead of general audiences. This method allows you to be more intentional and personal with the people you choose to advertise to, leading to higher quality results and ROI. 1…. Read more »
Whether you are trying to win new customers or maintain your current customer base, you need to stay in front of your audience. Consumers are inundated with advertisements and messages all day long, and if you are not reaching out to them on a regular basis, you can get lost in the noise or even… Read more »
Direct Marketing is smarter marketing. Instead of marketing to an audience, you are strategically selecting the households you want to target with your message and offer. Direct marketing has been around for centuries and still continues to be one of the most successful forms of marketing. It allows you to communicate directly with your target… Read more »
Have you used direct marketing on your digital advertising efforts? Direct marketing focuses on identifying the best prospects for your business and targeting specific individuals instead of an unknown audience. While this type of marketing is traditionally associated with direct mail, it can also be used to target individuals on digital platforms such as social… Read more »
