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Senior citizens sitting on a bench, taking a selfie, smiling, and working on a computer

Find the Right Residents for Your Senior Living Community

If you are marketing senior living communities, you face the unique challenge of finding the right prospects. Each community offers different services, levels of care, contracts, and payment plans. The lifetime value of one of these sales can easily be over a million dollars, so it’s a huge financial decision for the future resident and… Read more »

Team of three people working together

Is Your Creative Team Using Your Customer Profile?

Great marketing campaigns are created for their target audience. Designers choose the layout, images, and graphics to resonate with their audience. Copy writers strategically select what is said and how it is said to speak that particular group of people. Even what channels are used to deliver the message, whether digital or traditional, are determined… Read more »

Should You Target New Customers or Current Customers?

Selecting a target audience for your next marketing campaign is vital to its success. Whether you choose to address new customers or current customers will determine what your message says, what services or products you offer, and will even affect design decisions for your marketing pieces. In our last article, we looked at what you… Read more »

What questions do you have?

Important Questions to Ask: What Questions Do You Have?

Before a potential customer contacts you, they have done their research and added you to their shortlist. This means there’s probably only a handful of questions separating you from their business. Make sure you ask them “What questions do you have?” Creating the space for your customer to ask questions lets them address their concerns… Read more »

How Can I Help?

Important Questions to Ask: How Can I Help?

How can I help? It’s a simple question containing only four words, but it’s a powerful question. Asking potential clients how you can help lets them know you are on their side, are ready to listen, and want to provide them with a solution.  When you think about why this person has contacted you, they… Read more »

Ask your client an important question

Important Questions to Ask: Can You Tell Me about You?

When a prospective client gives you a few precious moments of their time, you have already passed through the first round of approval. They have either done their research online or have been referred to you by a trusted source. They wouldn’t be meeting with you if they weren’t interested, so instead of talking about… Read more »

Learn from Obstacles
Know your customers

Achieving Greatness Part II: Know Your Customers

People who achieve greatness study their goal, they understand what it will take to accomplish, and they focus on what matters. One of your main focuses should be to know your customers.  Whether you want to grow your business, increase your sales, or achieve higher results for your clients, you need to know who is… Read more »

Create Marketing Goals

You Should Create Marketing Goals and Here’s Why

Setting goals may not sound like fun, but if you don’t take the time to create marketing goals, how will you know if your campaign worked? Creating Marketing Goals Allows You to: 1. Focus: Great marketing campaigns are focused, delivering a single message. Avoid flooding your potential customers with too much information. Before you begin… Read more »