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How is your marketing campaign performing

How Is Your Campaign Performing?

Knowing how your marketing campaigns are performing is key to creating successful strategies and marketing plans. Results can impact the next campaign’s budget, message, design, call to action, and even the audience. Early indicators can include website visitors, social media post interactions, clicks on links, video views, etc. But, how your campaign really did will… Read more »

Marketing Attribution

Marketing Attribution: Are You Getting Credit?

Most businesses use multiple marketing channels to get the word out about their products and services. How they allocate resources to each effort is determined by campaign results, so it’s critical to get credit for your marketing efforts. Let’s look at what marketing attribution is, why you might be losing attribution, and how to identify… Read more »

Direct Mail Campaign Perform Better

Your Direct Mail Campaign Probably Did Better Than You Think

Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »