Most businesses use multiple marketing channels to get the word out about their products and services. How they allocate resources to each effort is determined by campaign results, so it’s critical to get credit for your marketing efforts. Let’s look at what marketing attribution is, why you might be losing attribution, and how to identify… Read more »
Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »