Some of the most valuable data in your arsenal is campaign response data. Unfortunately, it is the data most often overlooked. Sometimes, it’s never even collected. Response data reveals key insights into what is working and what is not working, so you can improve your marketing strategy and tactics. Let’s look at 6 ways you… Read more »
Knowing how your marketing campaigns are performing is key to creating successful strategies and marketing plans. Results can impact the next campaign’s budget, message, design, call to action, and even the audience. Early indicators can include website visitors, social media post interactions, clicks on links, video views, etc. But, how your campaign really did will… Read more »
Most businesses use multiple marketing channels to get the word out about their products and services. How they allocate resources to each effort is determined by campaign results, so it’s critical to get credit for your marketing efforts. Let’s look at what marketing attribution is, why you might be losing attribution, and how to identify… Read more »
Have you reached the end of a marketing campaign and not known how well it performed? Or gotten lost in a data jungle unable to make sense of what happened? Campaign results are critical in making future decisions about budget, channels, tactics, and strategy, but often we don’t think about analysis until the end of… Read more »
Who you get your message in front of is the most important aspect of your marketing. If you have a great offer but target people who are not a good fit, then the chances of them responding are slim. This leads to poor response rates and wasted marketing resources. But, when you get your message… Read more »
When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »
If you’re in the printing business and haven’t added data analytics services, you might want to look into it. Offering data analytics is a great way to add value for your clients and expand your business. When you offer analytics, you are able to help your clients strategize. You also have the opportunity to be… Read more »
Great marketing campaigns are created for their target audience. Designers choose the layout, images, and graphics to resonate with their audience. Copy writers strategically select what is said and how it is said to speak that particular group of people. Even what channels are used to deliver the message, whether digital or traditional, are determined… Read more »
A lot of time, money, and effort goes into creating and executing a marketing campaign. The success or failure of that campaign can have major implications for a company. When things fail, we often dissect every aspect to understand why, but when they do well, we don’t even think twice about analyzing the results. And… Read more »
