A common practice to find new prospects is pulling a list of names within a certain mile radius of your store. Most of the time, this is an effective method to identify new leads. But occasionally, this method can hurt your marketing efforts. It’s important to know who your customers are and where they are… Read more »
“Location, location, location.” If you have ever dealt with real estate, odds are high you’ve heard someone say this phrase. Why? Because location changes everything in real estate. Where a property is located determines its value, how much taxes are, and whether or not it’s within city limits. Location also matters in advertising. When… Read more »